This is a headline
We need titles that prompt interest
And then we need many words. Words that explain and inspire people to actions. Those actions lead to results for the people who take them, and it is very important for us to find concise ways to convey those results to the people that get inspired by our words and then take specific actions. We might even provide a list of the actions that a person might take, but even better is provide a list of impacts for them that relate to those actions. Most of all though, lists should occur in threes.
Why do we want list to be in threes and start with a question?
MEMORY: a focused concise list helps the viewer remember important points
ENGAGEMENT: too many choices create confusion and lower actionable engagement rates
REINFORCEMENT: natural language prompts engage emotional connection to end-user motivations
Remember our question logic?
This is a good opportunity space to nudge users to act, while also having success models viewable immediately below
Examples of people like the end-user
Sometimes we need articles about process or things we sell
Inspirational closing
This is where we acknowledge others!
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